Yulu Earth Week Campaign

Client: Yulu PR (Social Impact & Climate Communications Agency)
Role: Social Media & Campaign Strategy

The Ask

Position Yulu as a thought leader in climate communication during Earth Week while increasing reach, engagement, and audience growth across key platforms.

The Objective

Elevate Yulu’s brand authority in the climate space and expand engagement through a multi-platform, insight-led Earth Week campaign.

The Strategy

Blended thought leadership with platform-native interactivity to grow reach and relevance in climate communications.

Content Formats (Instagram, LinkedIn):

  • LinkedIn polls + quote audiograms to spotlight agency POV

  • Instagram Reels focused on education, behind-the-scenes, and climate wins

  • Used Meta Ads Manager to amplify high-performing organic content

Tactical Prioritization:

  • Analyzed prior performance to focus efforts on LinkedIn and Instagram

  • Leveraged Creator Studio + analytics to optimize post timing and content types

The Result

  • +24% overall engagement rate, with IG posts performing 45% above average

  • +85% increase in impressions, including:

    • +72% on Instagram
      ▪︎ +48% on LinkedIn

  • +280 new followers gained during campaign week

  • LinkedIn grew by +10.4%

Key Takeaway

This campaign proved that platform insights + interactive storytelling = impact. By aligning content strategy with audience behaviour, we positioned Yulu as a bold, credible voice in climate communication, while achieving significant gains in reach and engagement.

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